Why Executives Prefer Blackberry Apps

Though RIM launched specific youth models like the Pearl 8100 and Storm 1 and 2, Blackberry remains primarily an executive phone. This is because the brand concentrates on making its models more efficient as a communication and office device instead of adding in more entertainment functions. True, the Blackberry platform does have good media utilities; but it remains quintessentially an executive phone. Even if you look at the most popular Blackberry apps in its service store, you can easily see that they are mostly job oriented professional tools.
RIM today claims more than 33of the US telecom market and about 15of the world\'s smart phone industry. This is perhaps the advantage that comes with being among the pioneers in a field. Blackberry was the among the very first smart phone brands that supported WAP, Wi-Fi, GPS, high end office tools, and presentation tools on its OS. With a full QWERTY keyboard and a tough, yet sensitive trackpad, Blackberry messaging services are much more powerful than on other contemporary mobiles in the market. Instant messaging on the BBM allows fast and secure data transfer under a 256 bit encoding that ensures privacy. The BIS system also provides powerful Internet connectivity.
Having such a powerful system backing its internal OS, RIM smart phones giant began to become North America\'s most popular business gadgets. As they allowed unlocked phones to enter the market to compete with Nokia; Blackberry\'s messaging prowess boosted their sales in large consumer markets like India, UAE, Saudi Arabia, and Indonesia. West and north European countries also have a high concentration of Blackberry users.
The reason for which corporate companies find Blackberry more efficient and reliable is mainly because of the high security protocols. With an encryption that is yet to be broken, and a solid bug free OS, RIM is dominating the mobile telephony market for executive usage. Companies give Blackberry phones to their executives to ensure that there is strict secrecy and constant communication. Security breaches and corporate spying is a very serious concern for any company. Their reputation, business management, and market policies are at stake because of unsecured networks and Internet infiltration.
Executives prefer Blackberry over other phones because they are more business oriented. While the more common Android OS and iPhone concentrates on making entertainment and media on their phones better, Blackberry apps help your in office work. Both paid and free applications are available in the app store. RIM has also opened third party development for Blackberry apps since 2008. By integrating the system with open sourcing and country designated service systems; RIM has ensured their domination in the market for executive devices.
If you are into developing Blackberry apps, it is more lucrative to make programs that can help people get their work done faster. As the world of corporate business gets tougher with global economies and rigid competitiveness, adaptive security concerns are rising. If you are into mobile application development, it is advisable that your product can be used on multiple smart phone platforms. By making applications usable on the Blackberry OS, you can capture a large professional market easily.

Article Source: http://www.articlesbase.com/cell-phones-articles/why-executives-prefer-blackberry-apps-4298662.html
About the Author
Asheley Forrester is an author who writes about technology and the latest market developments. Her readers are able to comprehend complex technical aspects in a simple language.